''Predictive Analytics for Business, Marketing and Web – 2012''

26. – 27. jūlijs
São Paulo, Brazil 

Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn--predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts; actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.

Uzzini vairāk: http://www.brandrepublic.com/events/article/10188/